Most companies have now realised that Digital Transformation is a must do and no longer a nice to do, as many industries and businesses are vulnerable to disruption. The market also knows that outsourcing technology investment to large cloud providers like AWS helps accelerate capabilities in agile software development, analytics and eventually applied artificial intelligence.
This has led to a convergence between the roles of the distributor, the systems integrator and the management consultants. All 3 find themselves fighting on the same turf to build and operate tools and capabilities for the large enterprise. The reality though is there is sufficient work for all 3 if we team up.